US brands must appeal to a new generation of female cannabis consumers using a variety of delivery methods for specific reasons, according to the latest findings from CBD and cannabis-focused market research company the Brightfield Group.

According to the firm’s US Cannabis Consumer Trends Report, the proportion of female cannabis users rose steadily during 2020, reaching 51% in Q1 2021.

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Prior to launching Cannabiz, Martin was co-founder and CEO of Asia-Pac’s leading B2B media and marketing information brand Mumbrella, overseeing its sale to Diversified Communications in 2017. A journalist...

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