Younger men are driving a massive increase in demand for flower products in a game-changing trend for the Australian medicinal cannabis market.

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According to an analysis by Cannabiz of nearly 120,000 SAS-B applications from January 2019 to April 2021, flower increased from 3% of applications in Q1 2019 to 32% just two years later.

Prior to launching Cannabiz, Martin was co-founder and CEO of Asia-Pac’s leading B2B media and marketing information brand Mumbrella, overseeing its sale to Diversified Communications in 2017. A journalist...