Cannabiz commissioning editor Josie Tutty spoke to The Cannabis Co’s digital marketer Marika Berney about the importance of great copywriting, why word of mouth is so effective and what to do when Facebook shuts down your ad account.

Josie Tutty, Cannabiz: Joining me now is Marika Berney, digital marketer at The Cannabis Co. She has a background as both a copywriter and marketing executive, and now spends her time working on all things digital marketing for The Cannabis Co, which sells everything from hemp flour to cannabis-infused gin to dog shampoo. So welcome, Marika, thanks for joining us.

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