Weedwashing: should cannabis brands get into bed with big tobacco?

When Australian Greens senator David Shoebridge introduced a bill to legalise recreational cannabis to the federal parliament last month, he said he wanted tobacco firms nowhere near the industry. But others have defended the involvement of ‘big tobacco’. Brand expert Tomas Haffenden weighs up the pros and cons.

Cannabis brands are at a crossroads. They are facing a moral and financial conundrum that bears not just on their future but also their very essence.