Vitura Health has signed a services agreement with WholeLife Pharmacy and Health Foods to provide the network with its own branded version of Vitura’s CanView platform.

The agreement gives WholeLife’s pharmacies, patients and partner prescribers access to a wide range of products via CanView’s e-prescribing functionality.

Vitura told the ASX the arrangement will also boost workflow efficiencies and enable “seamless compliance reporting, and a turnkey operating solution for existing and future WholeLife franchisees”.

It said WholeLife patients will benefit from registering on the branded platform and gaining access to its patient app, including the ability to have prescriptions stored in one place, in-app payments and express home delivery of CanView-listed products.

Vitura CEO Rodney Cocks

Meanwhile, the deal gives Vitura exposure to WholeLife’s 22 pharmacies in high-footfall areas, with another 10 planned to open during 2024. WholeLife works in partnership with Cairns-based One Health Clinics, which provides face-to-face and telehealth consultations to 14,000 patients nationwide.

As part of the agreement, Vitura, through subsidiary Burleigh Heads Cannabis, will also distribute WholeLife’s newly branded products which will be sold and distributed via its own-branded CanView platform.

The firm said it expects the arrangement to increase the volume of products prescribed and distributed through CanView, along with the number of patients and prescribers using it.

Vitura CEO Rodney Cocks said: “Since launching the new prescriber and patient functionality… last year, we are excited to see the CanView platform, coupled with [our] nationally scaled distribution operations, being favoured as the complete end-to-end solution within the industry. 

“We look forward to working closely with WholeLife to build on their leading position in the industry providing better service through leveraging the many benefits of the CanView platform.”

WholeLife Pharmacy co-founder and director Frank Pappalardo said the agreement “provides an end-to-end solution for our patients supporting them to manage their prescriptions and gain access to a wider range of medicines”. 

WholeLife Pharmacy and Health Foods co-founders Frank and Vince Pappalardo

He added: “We believe this ground-breaking agreement supports the evolving needs of our customer base.”

WholeLife CEO Damian Young said the deal will “enhance the workflow efficiencies and compliance reporting for our stores while also supporting our patients with a range of alternative health options and natural therapies that align with the WholeLife brand’s holistic vision”. 

He added: “CanView provides a turnkey solution for our existing and new franchisees supporting them to deliver positive patient outcomes.”

Vitura recently announced that Code4 Cannabis (C4C), the software developer behind CanView, does not intend to extend its licensing agreement with the company beyond the existing contract’s expiry in August.

Vitura will instead explore the possibility of acquiring the technology provider as it said it is entitled to do under the terms of a services agreement between the two firms.

It will also exercise a clause to continue to exclusively licence C4C’s software for a 15-month transition period beyond August until November 2025 and maintain exclusivity for a further 12 months.

Prior to launching Cannabiz, Martin was co-founder and CEO of Asia-Pac’s leading B2B media and marketing information brand Mumbrella, overseeing its sale to Diversified Communications in 2017. A journalist...

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