Three Australian friends have seen sales of their hemp oil-based vegan clay mask rocket during the Covid-19 pandemic.

Hey Bud owners Alex Roslaniec, Fedele D’Amico and Ollie Watts said the reason they have sold 26,000 units of their product is that it works.

The trio made A$1 million in the first year of production and are set to release a Hemp Face Oil and Hemp Moisturiser some time this month. 

The Hey Bud Skincare Hemp Oil Mask, retailing on the brand’s website for $49.99, claims to fade pigmentation, dark spots and scarring.

The trio came up with the idea of selling cannabis skincare after Fedele’s mother, a beauty therapist, ordered hemp seed oil products from the US in 2018.

The friends then partnered with an Australian chemist to create the mask that contains an omega-6 fatty acid called gamma-linolenic acid, found in hemp oil, as well as kaolin clay, almond oil, avocado oil, matcha, goji extract and aloe vera.

Gamma-linolenic acid is an essential fatty acid that promotes new cell generation and skin growth while soothing the skin and preventing irritation. Fans of the mask maintain that it reduces acne and and psoriasis.

The coronavirus lockdown proved to be a boon to the growing business. Hey Bud saw a 1,160% sales increase in the six-months from March to August 2020. 

The brand is now looking to expand in the US and UK. 

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