Australian doctor Olivia Lesslar says the medicinal cannabis industry still faces significant barriers to entry when it comes to persuading her colleagues to prescribe its products.

Join the Cannabiz revolution

Want to stay ahead of the cannabis curve with the latest local and international news, analysis and intelligence and access to Australia's legal cannabis industry?

This article is included with our Premium subscription.

It’s 7.30am on a Friday morning at one of my partner’s practices. I’ve come in with him on my day off to do a one-off consult on a difficult case. I don’t know all the employees gathered, but I do know that the person looking casually confident, presiding over the massive tray of expensive bakery goods, must be the pharmaceutical rep.  

Prior to launching Cannabiz, Martin was co-founder and CEO of Asia-Pac’s leading B2B media and marketing information brand Mumbrella, overseeing its sale to Diversified Communications in 2017. A journalist...