Australian doctor Olivia Lesslar says the medicinal cannabis industry still faces significant barriers to entry when it comes to persuading her colleagues to prescribe its products.

It’s 7.30am on a Friday morning at one of my partner’s practices. I’ve come in with him on my day off to do a one-off consult on a difficult case. I don’t know all the employees gathered, but I do know that the person looking casually confident, presiding over the massive tray of expensive bakery goods, must be the pharmaceutical rep.  

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Prior to launching Cannabiz, Martin was co-founder and CEO of Asia-Pac’s leading B2B media and marketing information brand Mumbrella, overseeing its sale to Diversified Communications in 2017. A journalist...

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