There’s a brilliant book about politics in the age of Donald Trump and Twitter called Yes We (Still) Can by Dan Pfeiffer, former communications director in the Obama White House.

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In a section called Best Messenger Wins, he describes asking a panel of voters after the 2016 election to sum up Donald Trump’s campaign message. The audience would shout back as one: “Make America Great Again!”

Prior to launching Cannabiz, Martin was co-founder and CEO of Asia-Pac’s leading B2B media and marketing information brand Mumbrella, overseeing its sale to Diversified Communications in 2017. A journalist...