With competition from cheap imports and limited export opportunities, business can be tough for Australian growers. But a focus on innovation and quality will help the local market compete on the global stage, says SOMAÍ Pharmaceuticals chairman and interim CEO Michael Sassano.
There is a buzz around Australia about ‘Made in Australia’ products, including cannabis. Every country should be proud of its local cannabis culture that has sometimes existed since ancient times. Consumers and municipalities should always seek to support local cultivators who bring their hard work and craft to patients.
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