The industry has been urged to drive out ‘cowboys’ by informing authorities of illegal advertising and exposing baseless medical claims, particularly those made by celebrities.

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The Therapeutic Goods Administration said it was striving to tackle the problem, but admitted it was struggling to win the battle.

Steve has reported for a number of consumer and B2B titles over a journalism career spanning more than three decades. He is a regulator contributor to health journal, The Medical Republic, writing on...