The Therapeutic Goods Administration (TGA) has issued a reminder to the industry about its responsibilities under the advertising code.

In an update to its website yesterday (November 24), the TGA said it had “observed a trend in naming conventions that may be in breach of the code”.

It added: “Examples have included the names of medicinal cannabis products, nicotine vaping products and weight loss products.”

The regulator urged sponsors, when naming products, to ensure the full trading name of the product complies with the code.

It warned: “Particular attention should be paid to code sections 9 and 10 which specify accuracy and other requirements in advertising, including that an ad must not claim that the goods are infallible, unfailing, magical or miraculous.

“All claims in an ad, including through a product name, must be valid and accurate and substantiated before the advertising occurs.”

Hannah Adler

Hannah is a communications professional and early-career researcher in the disciplines of health communication and health sociology. She is a PhD student at Griffith University currently writing a...