Elite athletes and their coaches have a key role to play in reducing the stigma around medicinal cannabis but they need to know they will not sacrifice their careers as a result of a positive drug test.

Former Wimbledon men’s tennis champion Pat Cash told delegates at Cannabis Europa in London that sportspeople are well placed to persuade the public of the benefits of the medicine because of their role model status in society.

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Prior to launching Cannabiz, Martin was co-founder and CEO of Asia-Pac’s leading B2B media and marketing information brand Mumbrella, overseeing its sale to Diversified Communications in 2017. A journalist...

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