The old adage that all publicity is good publicity was put to the test this week after a New South Wales cannabis company was caught up in a fake news storm involving the Taliban.

The problems started when a report by Afghanistan’s Pajhwok Afghan News wrongly stated Cpharm Australia had agreed with the ruling Taliban to bankroll a A$450 million cannabis processing plant in the country.

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Prior to launching Cannabiz, Martin was co-founder and CEO of Asia-Pac’s leading B2B media and marketing information brand Mumbrella, overseeing its sale to Diversified Communications in 2017. A journalist...

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