University of Arizona researchers have found new evidence that the entourage effect — whereby the pain-relieving effects of the cannabis plant as a whole are greater than any of its individual parts — could be a reality.

The findings suggest terpenes — molecules found in cannabis that provide flavour and aroma — could be a promising new target for pain therapies, requiring lower doses and producing fewer side effects.

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Prior to launching Cannabiz, Martin was co-founder and CEO of Asia-Pac’s leading B2B media and marketing information brand Mumbrella, overseeing its sale to Diversified Communications in 2017. A journalist...

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