‘Reputation arrives on foot, and leaves on horseback’: industry urged not to rush to profitability

Industry leaders have spoken of the need to generate revenue, the imperative of creating trust and the importance of drug registration as Australia’s medicinal cannabis sector continues its slow but steady development.

During a wide-ranging discussion at the ACannabis EVOLVE conference, senior executives depicted an industry that continues to experience growing pains, but one preparing for long-term sustainability.