US shoppers will spend a record US$130 million on legal cannabis on 4/20, according to figures from software company Akerna.
The unofficial cannabis consumption holiday will see the largest sales day in history, beating last year’s then-record $112 million by 16%.
The growth trend is expected to continue as more states legalise recreational use and more Americans become comfortable with the industry.
Akerna said it expects sales from Good Friday (April 15) to Wednesday (April 20) to top $400 million, with flower making up 49% of the market, followed by cartridges/pens (31%), concentrates (11%) and infused edibles (8%).
The company added: “To put that into perspective, the Iowa Alcoholic Beverages Division recently reported the state’s largest year of liquour sales ever – which surpassed $400 million for the first time.
“This means that the US retail cannabis industry is predicted to bring in more sales in just six days than Iowa did for liquour sales in a record-breaking year.”