Recreational-style branding in Australia’s medicinal cannabis market risks undermining the sector’s credibility, according to Bioxyne chief executive Sam Watson.

Watson said labelling and colourful, cartoon-style imagery used on some products was blurring the line between medicinal and recreational cannabis, and was not a space in which Bioxyne wanted to play.

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Adam Sheldon

Adam is a digital journalist at Cannabiz. He previously worked at the ABC covering news and current affairs for the public service broadcaster and breaking national news across Australia. He cut his...

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