Prohibition Holdings, the parent company of Prohibition Partners, has acquired North American media platform Business of Cannabis for an undisclosed sum.

Launched in 2017 and headquartered in Toronto, Canada, Business of Cannabis provides news, analysis and data sources for the North American cannabis industry.

Its acquisition means Prohibition Holdings now boasts a global portfolio of data, technology and media brands including Prohibition Partners, Cannabis Europa, Atalis and BusinessCann.

Business of Cannabis will retain its name and co-founder Jay Rosenthal will remain as managing director, while also taking on the role of VP, North America for Prohibition Partners. Fellow co-founder Blaine Pearson will stay on as an advisor to the company.

Prohibition Partners co-founder and CEO Stephen Murphy said: “We have long admired the commitment and innovation Blaine, Jay and the team have applied to expertly covering this emerging industry.

“So we are naturally delighted to be adding Business of Cannabis to our portfolio and in doing so we look forward to providing the North American industry with greater access to best-in-class data, analysis and events.”

Rosenthal added: “From our homebase in Toronto, our vision has always been to highlight the companies, brands, people and trends driving the cannabis sector.

“By joining Prohibition Partners, we are now uniquely positioned to thrive in new and emerging markets across all of North America, especially markets like New York, Florida and the midwest.”

The Business of Cannabis and Prohibition Partners teams are currently working on Business of Cannabis: New York, the first cannabis conference in the city since legalisation, taking place at the Rockefeller Center on September 29, 2021.