The stigma around cannabis and a lack of medical evidence are making professional athletes reluctant to champion CBD as a treatment for pain, according to two retired sports stars.

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Former professional soccer player and co-founder and CEO of CBD brand Mendi, Rachael Rapinoe, told delegates at Prohibition Partners Live that education and medical research are key if the industry is to progress.

Prior to launching Cannabiz, Martin was co-founder and CEO of Asia-Pac’s leading B2B media and marketing information brand Mumbrella, overseeing its sale to Diversified Communications in 2017. A journalist...