Borat actor Sacha Baron Cohen is taking legal action in the US against a cannabis company that used the character’s likeness on a billboard, suing them for at least US$9 million in damages.

The lawsuit was filed on Monday, with Cohen suing Solar Therapeutics for copyright infringement, false advertising and misappropriation of his right of publicity.

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Prior to launching Cannabiz, Martin was co-founder and CEO of Asia-Pac’s leading B2B media and marketing information brand Mumbrella, overseeing its sale to Diversified Communications in 2017. A journalist...

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