Nicole Kidman has signed up to promote cannabis-based products for Cure Pharmaceutical’s Sera Labs division in the US. 

Kidman will promote the anti-ageing skincare line, pain relief body creams and serums.

Cure Pharmaceutical Holding Corp said Kidman will also be ‘key in development’ of three products the company will launch next year.

Cure Pharmaceutical’s signing of Kidman follows Cronos Group Inc signing Kristen Bell to launch CBD skincare brand Happy Dance, and Jay-Z, Martha Stewart and Willie Nelson jumping on board to partner with or launch their own CBD product lines.