Montu has flagged the launch of an incentive program – with discounts for patients who refer friends to its platform – raising questions over the scheme’s adherence to advertising regulations.

The communication from the ‘Montu team’, reposted on Reddit by one of the social forum’s members, was criticised for potentially flouting rules set down by the Therapeutic Goods Administration (TGA).

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Steve has reported for a number of consumer and B2B titles over a journalism career spanning more than three decades. He is a regulator contributor to health journal, The Medical Republic, writing on...

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