The health regulator has contacted Montu over its sponsorship deal with the Dolphins NRL team as the company stood by the high-profile marketing campaign but admitted it was “contentious” and carried a “level of risk”.

Montu’s in-house legal team “bounced the deal backwards and forwards umpteen times” before concluding it did not breach advertising regulations, vice president Rhys Staley told Cannabiz.

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Steve has reported for a number of consumer and B2B titles over a journalism career spanning more than three decades. He is a regulator contributor to health journal, The Medical Republic, writing on...

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