MedReleaf Australia has teamed up with Berlin-based environmental business CleanHub to offset its plastic waste usage and help clean up the seas.
CleanHub is working to stop plastic from polluting the oceans by enabling brands to transparently fund and advance plastic recovery in high-risk coastal communities across Asia and Africa. It uses AI technology for tracking and tracing collections.
As part of the partnership, MedReleaf has pledged to fund the collection of 5,000kg of plastic waste in South Asia and Southeast Asia during 2024. The firm said these regions are the primary gateway for more than 80% of plastic entering the ocean.
CEO Russell Harding said the move represents a crucial step towards becoming more environmentally sustainable.
He added: “Teaming up with CleanHub means taking responsibility for our environmental impact and actively addressing the plastic crisis, particularly in the most-affected regions.
“We already have a well-functioning waste disposal system here in Australia, so CleanHub intervenes in countries where the problem is most urgent and enables us to contribute positively on a global scale.”
CleanHub leverages technology to prevent plastic from entering the sea by establishing local waste-management systems in regions lacking the proper infrastructure.
MedReleaf said the partnership will not only contribute to cleaner oceans, but also empower local communities through the creation of sustainable jobs.
“CleanHub’s approach aligns with our commitment to making a positive long-term impact on the environment and our society,” Harding said.
“This collaboration underscores MedReleaf Australia’s dedication to environmental sustainability and our role in mitigating the plastic crisis.”