Cannabiz co-founder and chief growth officer Martin Lane recently joined a panel of media and marketing experts for a deep-dive into the business of cannabis in Australia and what marketers can learn from a “historic brand turnaround”.

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Culture Shock: Cannabusiness, organised by global media agency Initiative as part of Channel Nine’s The Big Ideas Store, discussed:

Prior to launching Cannabiz, Martin was co-founder and CEO of Asia-Pac’s leading B2B media and marketing information brand Mumbrella, overseeing its sale to Diversified Communications in 2017. A journalist...