Cannabiz co-founder and chief growth officer Martin Lane recently joined a panel of media and marketing experts for a deep-dive into the business of cannabis in Australia and what marketers can learn from a “historic brand turnaround”.

Culture Shock: Cannabusiness, organised by global media agency Initiative as part of Channel Nine’s The Big Ideas Store, discussed:

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  • What Australian businesses can learn from more mature markets
  • The path to the legalisation of recreational cannabis
  • The rise of celebrity endorsements
  • What Australia can learn from the New Zealand referendum
  • How brands should approach the cannabis space