Cannabiz editor-at-large Rhys Cohen analyses two recent news segments on medicinal cannabis and says the industry owes it to itself to provide TV journalists with the right information.
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Circumventing advertising restrictions by promoting your company or products on TV news is a well-used technique in the medicinal cannabis industry. And some of the time it’s for the greater good. Most news coverage about medicinal cannabis is sympathetic, and that can help educate the public and reduce stigma.