UK medicinal cannabis firm Lyphe Group has pledged to replicate its patient-first model in Australia as it rolls out a product range developed exclusively for the local market alongside a telehealth operation launched last year.

Lyphe Australia is led by former Cronos national business development manager Tracey Loton as managing director, with Georgie Lutz heading up the clinic business.

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Prior to launching Cannabiz, Martin was co-founder and CEO of Asia-Pac’s leading B2B media and marketing information brand Mumbrella, overseeing its sale to Diversified Communications in 2017. A journalist...

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