Clinics using the description “plant-based medicine” to market their services could be forced to drop the term after it was singled out by the regulator as potentially non-compliant in its freshly-updated guidance for the advertising of medicinal cannabis.

The TGA made specific reference to the term as it issued its first refresh of the ad regulations since October 2019. Draft guidance had been issued in August for industry feedback and consultation.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
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Steve has reported for a number of consumer and B2B titles over a journalism career spanning more than three decades. He is a regulator contributor to health journal, The Medical Republic, writing on...

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