Celebrities continue to join the green rush with news this week that Justin Bieber has released a cannabis brand in the US and former Beatle Sir Paul McCartney is growing hemp on his UK farm.
Bieber has partnered with US company Palms to release limited edition cannabis products for sale in Massachusetts under the “Peaches” brand.
The products went on sale this week and are being sold at NETA’s two locations in Northampton and Brookline.
Bieber’s product range is named after the song Peaches, in which he sings “I got my peaches out in Georgia, I get my weed from California”.
In a statement to WCVB, Bieber said he hoped the partnership with Palms will help fight the stigma associated with cannabis.
He added: “I’m a fan of Palms and what they are doing by making cannabis approachable and helping to destigmatise it – especially for the many people who find it helpful for their mental health.”
Bieber is the latest in a long line of celebrities to get involved in the US cannabis market with Sir Paul McCartney revealing this week that, along with other crops, he is growing hemp on his English farm.
Speaking on the River Cafe Table 4 podcast, McCartney said: “We’re actually just getting into growing hemp, the funny thing with government regulations is you’ve got to keep it where people can’t see it, because you get all the kids coming in and robbing it!”
Hemp is legal to grow in the UK with a licence.