It’s time for Australia to enter the next phase of adolescence and start building for the long term

Australia isn’t in a race to the bottom on price, but in a race for operational efficiency, argues SOMAÍ Pharmaceuticals chairman Michael Sassano. And while the business environment may seem tough, the signs are there for the local market be a great one.

Australia is one of the most rapidly changing cannabis markets on the planet. If you blink, you may just miss the pivots.