As a new financial year approaches, Cannabiz co-founder and chief innovation officer Kim McKay examines the four pillars businesses need to build to thrive in FY22 and beyond.

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Once upon a time there was a thing called the Four Ps and every marketing student would conscientiously memorize them. The old school Four Ps were Product, Price, Place and Promotion.

Prior to launching Cannabiz, Martin was co-founder and CEO of Asia-Pac’s leading B2B media and marketing information brand Mumbrella, overseeing its sale to Diversified Communications in 2017. A journalist...