They say ‘don’t shoot the messenger’, but that really depends who the messenger is, and how much damage they’re doing. Emma Castle finds out whether celebrity chef Pete Evans is a hindrance or a help in the crusade to raise awareness around medicinal cannabis. 

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Former My Kitchen Rules judge and cannabis advocate Pete Evans says and does some stupid things. The charge sheet is long, but his most recent indiscretion – posting a neo-Nazi symbol on social media – saw him promptly dropped by a bunch of brands including Coles, Woolies, Channel Ten and his book publisher. 

Prior to launching Cannabiz, Martin was co-founder and CEO of Asia-Pac’s leading B2B media and marketing information brand Mumbrella, overseeing its sale to Diversified Communications in 2017. A journalist...