Health and wellness brand expert George Moskos has been announced as an interim board member of the Australian Medicinal Cannabis Association (AMCA).
Moskos is the founder of Moskos Communications Agency, which works with some of Australia’s best-known health, wellness and lifestyle brands.
He is also CEO of telehealth service Greencare Clinics, an online medical centre that supports the use of plant-based medicine, and sits on the board of the Perry Cross Spinal Research Foundation.
AMCA said Moskos “brings to the role a wealth of industry experience as a branding, communications and business leader having launched a number of highly successful health and wellness ventures”.
He has created, funded and directed brands such as Kora Organics (with Miranda Kerr) and Luma Beauty (with Jess Hart).
Chair and co-founder of AMCA Lucy Haslam said Moskos “has a broad mix of skills that will be invaluable to AMCA’s vision to lead the world in quality, affordable and accessible medicinal cannabis”.
She added: “[His] entrepreneurial mindset, experience and industry networks will help AMCA make important inroads into changing perceptions in Australia about the use of plant-based medicines.”
Moskos said he looked forward to joining his board colleagues to make a difference.
“I am fiercely passionate about the health and wellness sector, in particular the area of plant-based medicines, and I am excited about what the future holds for this industry in Australia. To be a part of the AMCA board is a great honour and one which I take very seriously.”
Moskos joins four other new interim board members: Lambert Initiative academic director Professor Iain McGregor, Hunter Pain Specialists director Associate Professor Marc Russo, Austranna CEO Bryan Ebstyne and Jodie Davis, federal education officer with the Australian Nursing and Midwifery Federation.
Meanwhile, Dr Tamara Nation has resigned from the AMCA board, and the Society of Cannabis Clinicians Australia Chapter (SCCAC) advisory panel, with Davis filling the vacant position.
Haslam said: “On behalf of the board, I would like to thank Tamara for the significant contribution she has made to AMCA since being appointed a director nearly a year ago.
“[She] has indicated that she still intends to remain an active member of both AMCA and SCCAC, and we look forward to continuing to enjoy her valuable input to both organisations.”