Business intelligence company Euromonitor International’s Cannabis Survey has identified six adult cannabis consumer archetypes to guide companies aiming to capitalise on a market tipped to hit US$90 billion by 2025.
In its new white paper ‘Breaking Stereotypes: Getting to Know the Cannabis Consumer’, Euromonitor identifies ‘the Seasoned Consumer’ as a long-time, regular consumer who uses cannabis to enhance their well-being. Some 24% of this group suffer from high or extreme stress while 64% are strongly in favour of recreational legalisation.
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