Last week’s announcement of the TGA’s interim decision on down scheduling CBD was an object lesson in how the media won’t let all the facts get in the way of a good story.

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Martin Lane - Cannabis Australia - Cannabiz
Cannabiz co-founder and chief growth officer Martin Lane

Whether you believe the decision is a good start (the Medicinal Cannabis Industry Association) or does nothing for patient access (the Australian Medicinal Cannabis Association), any move that appears to mean consumers will be able to buy cannabis from their local Chemist Warehouse was always going to go big in the mainstream media.

Prior to launching Cannabiz, Martin was co-founder and CEO of Asia-Pac’s leading B2B media and marketing information brand Mumbrella, overseeing its sale to Diversified Communications in 2017. A journalist...