Ecofibre will launch a new CBD brand next month as it looks to compete with low-cost competitors and occupy more shelf space in US pharmacies.

The ASX-listed firm said the new brand, myeveryday CBD, will target  “value conscious” customers and be sold alongside its premium Ananda Professional range.

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Steve has reported for a number of consumer and B2B titles over a journalism career spanning more than three decades. He is a regulator contributor to health journal, The Medical Republic, writing on...

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