After a promising start as an ASX-listed company, the wheels came off for Ecofibre as Covid and rampant competition hammered its US business. In the first of a two-part interview with Cannabiz, CEO Eric Wang looks forward to calmer trading conditions, but admits the pressure is now on to deliver results.

It all looked so rosy for Ecofibre in 2020. Revenue jumped 42% on the previous year, after tax profit doubled to A$13 million, and shareholders saw the value of their investment rocket. A share worth $1 had almost tripled to $2.75.

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Steve has reported for a number of consumer and B2B titles over a journalism career spanning more than three decades. He is a regulator contributor to health journal, The Medical Republic, writing on...

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