After a promising start as an ASX-listed company, the wheels came off for Ecofibre as Covid and rampant competition hammered its US business. In the first of a two-part interview with Cannabiz, CEO Eric Wang looks forward to calmer trading conditions, but admits the pressure is now on to deliver results.

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It all looked so rosy for Ecofibre in 2020. Revenue jumped 42% on the previous year, after tax profit doubled to A$13 million, and shareholders saw the value of their investment rocket. A share worth $1 had almost tripled to $2.75.

Steve has reported for a number of consumer and B2B titles over a journalism career spanning more than three decades. He is a regulator contributor to health journal, The Medical Republic, writing on...