Strong brands with the capacity to deliver top-level education have been tipped as the future winners in the medicinal cannabis sector as doctors become increasingly overwhelmed with the number of products entering the market.

FoliuMed founder and chief executive Oliver Zugel suggested medical practitioners are “getting sick” of sales representatives knocking on their door and providing only superficial information.

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Steve has reported for a number of consumer and B2B titles over a journalism career spanning more than three decades. He is a regulator contributor to health journal, The Medical Republic, writing on...

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