Cronos Australia has launched its CBD-based sports gel range FCTR (pronounced ‘factor”) in Asia. Available in warm and cool gels, FCTR is designed to aid recovery for a wide range of athletes.
It will initially be sold in Hong Kong and Japan, but will not be available in Australia for regulatory reasons.
FCTR is the company’s second consumer brand, following the launch of Bathing Shed. Cronos has also signed a sales agency agreement with SS Outdoor to speed up distribution.
Cronos Australia director Nick Mulcahy said the company’s research had shown elite athletes and their coaches have three key concerns about CBD topical products.
“Firstly, they must be pure and compliant with World Anti-Doping Agency guidelines. Secondly, CBD must be made more affordable. Thirdly, athletes want a CBD sports product with the same design, usability and effectiveness standards that they expect from the rest of their gear.”
“With our first two FCTR products, we believe we have successfully addressed each of those concerns.”