Creso Pharma has joined tech trend the metaverse, buying a plot of digital land “strategically located” next to rapper and cannabis influencer Snoop Dogg.

The firm told the ASX it has secured a plot in The Sandbox, a community-driven platform where creators can monetise digital assets and experiences. It said the project has cost around A$150,000 so far.

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Prior to launching Cannabiz, Martin was co-founder and CEO of Asia-Pac’s leading B2B media and marketing information brand Mumbrella, overseeing its sale to Diversified Communications in 2017. A journalist...

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