Alternaleaf’s educational portal Cannaverse last night unveiled a light projection visible along Sydney’s Pitt Street in support of Medicinal Cannabis Awareness Week (MCAW).

Alternaleaf and Cannaverse parent company Montu said the light projection served as “a visible symbol” of its commitment to industry education, and “as a reminder that progress in medical cannabis awareness requires collaborative efforts from both industry leaders and the broader community, with a focus on education”.

The portal features articles, infographics, videos and patient stories, and is launching a podcast with guests including Legalise Cannabis NSW MP Jeremy Buckingham.

Montu vice president Rhys Staley said it was the company’s job as “shapers” of the industry to amplify the conversation during MCAW.

He added: “We believe in all patients in Australia having the right information available to make informed choices about their health.

“Public awareness is still relatively low – despite an increase in patients being prescribed these medications – and through a lack of transparency and available information, stigma is able to persist and thrive.”

Staley said raising awareness was “pivotal”.

“Through the initiatives being championed this week, we aim to reduce the stigma attached to medical cannabis use,” he said.

“Cannaverse hopes to engage the public in a constructive conversation, dispelling myths and providing balanced views about [the medicine] in Australia.”

Prior to launching Cannabiz, Martin was co-founder and CEO of Asia-Pac’s leading B2B media and marketing information brand Mumbrella, overseeing its sale to Diversified Communications in 2017. A journalist...

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