Marketer and digital strategist Tomas Haffenden imagines a world in which he won the ‘Brand Cannabis’ account.

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There are three things about the future we can count on with complete certainty: flying cars, hoverboards and the eventual legalisation of cannabis. But after a hundred years and billions of marketing dollars spent on negative messaging, is cannabis the most challenging challenger brand of all?

Prior to launching Cannabiz, Martin was co-founder and CEO of Asia-Pac’s leading B2B media and marketing information brand Mumbrella, overseeing its sale to Diversified Communications in 2017. A journalist...