Cannabis consumption in US states with legal recreational use is on the rise, while most people use the drug for health reasons, according to two new studies.

A survey of 13,000 residents aged 16-plus in states with legal recreational use by Cannabis Public Policy Consulting (CPPC) estimated 39% have used the drug in the past month.

CPPC said the estimate is much higher than previously thought and suggests the US is rapidly approaching 100 million residents using cannabis at least monthly.

Meanwhile, a Harris Poll of nearly 2,000 US adults aged 21-plus conducted for Curaleaf found a large majority (91%) consume cannabis for health and wellness reasons.

Of those, 52% use it to relax, 49% to help with sleep, 44% to reduce stress and 41% to reduce anxiety.

Some 75% said they would prefer holistic solutions to treat a medical problem than pharmaceuticals, with 62% saying they would rather use cannabis.

Meanwhile, 88% of those who have used cannabis as an alternative and/or in addition to pharmaceutical treatments said it improved their overall well-being and 86% said they would recommend it to a friend or family member for medical reasons.

Prior to launching Cannabiz, Martin was co-founder and CEO of Asia-Pac’s leading B2B media and marketing information brand Mumbrella, overseeing its sale to Diversified Communications in 2017. A journalist...