Hemp seed oil-based skincare producer Cannabella is looking to expand its retail network after shifting thousands of units in recent months.

Product developer and co-founder Matthew Stiegler said sales have grown from hundreds to thousands of units in recent months, 18 months after launching, and has just sent its first $12,000 order. 

The range, that currently includes Renewal, Clarify and Complex COQ10 serums, is about to include a vegan hemp jelly multi-purpose balm that can be used to treat dermatitis, psoriasis, eczema, cuts, burns and scarring, as well being used as a lip balm and general moisturiser. Cannabella is also adding a spot treatment serum for acne sufferers that is suitable for sensitive skin.

Matthew Stiegler co-founded Cannabella with his brothers Michael and Tim. Three-and-a-half years ago, their mother was diagnosed with Stage 4 Non-Hodgkins Lymphoma. 

Matthew Stiegler
Cannabella co-founder Matthew Stiegler started experimenting with cannabis oil after his mother was diagnosed with Non-Hodgkins Lymphoma.

Stiegler said that as part of his ‘lifestyle detox’ journey into becoming a raw vegan, he watched a video about a Canadian who was making cannabis oil. 

The idea stuck with him and when his mum was diagnosed with cancer, he started experimenting with making THC oil to help treat the side effects of her chemotherapy. 

“I saw the results straight away. From the first drop of oil, there was an instant turnaround,” he said. 

He then started looking at his mother’s skincare because the chemotherapy treatment was drying it out. 

“I learnt how to make skincare products watching YouTube videos. Mum was my guinea pig. I did some skincare courses and experimented with natural ingredients. At one stage I had a house full of amber bottles with no labels,” he added. 

After making hemp oil-based skincare for his family, a friend asked Stiegler to make them some products and insisted on paying him. From there, he started producing a few products and selling them on Instagram, using Paypal as the payment platform, until he was shut down for selling ‘illicit drugs’. 

Stiegler joined forces with his brothers to overcome this obstacle and the trio built an e-commerce enabled website.

The company sources unfiltered, raw hemp seed oil from Australian growers based in Tasmania, New South Wales and Victoria and is now in talks with medicinal cannabis companies with a view to expansion. 

The main priority for Cannabella in the short term is to get the products into more retailers while Stiegler studies dermatology.

For more information or to stock Cannabella products, email info@cannabella.com.au.