Bod Australia has received a A$200,000 binding purchase order from exclusive global partner Health & Happiness Group (H&H) for four Swisse Wellness-branded hemp seed oil products.
The products will be sold in soft gel cap form in France, the Netherlands, the UK and Italy.
They are designed to target specific need states including sleep, energy levels, stress and general wellness.
The development marks Bod’s entry into the French market. Bod and H&H will launch the products directly to consumers in France through Swisse’s established ecommerce channels with distribution to retail outlets earmarked for the future.
H&H will initiate marketing campaigns to drive sales and awareness in the country, as well as managing distribution.
The binding purchase order follows a decision by the Court of Justice of the European Union (CJEU) in November which ruled member states could not prohibit the marketing of lawfully produced CBD. The CJEU ruled CBD is not considered a narcotic and, as a result, can be freely sold in the EU.
Bod Australia CEO Jo Patterson said: “Since securing our exclusive global agreement with H&H, we have been focused on the European market.
“Recent regulatory shifts have unlocked a large market opportunity and we are very well placed with established distribution channels and a strong sales footprint to drive growth.”