Bod Australia has launched four new CBD products in the Netherlands, under Australian vitamin and skincare brand Swisse Wellness.
The products, which are in soft gel cap form and designed to target specific need states including immune function and joint mobility, are available through Swisse’s e-commerce channels as well as major health food chain Holland and Barrett.
The launch follows Bod’s exclusive global partnership with Swisse’s parent company, Health and Happiness Group (H&H), and marks the third major market into which both parties have successfully launched products.
Bod and H&H’s products are now being sold in Australia, the UK and the Netherlands, with plans to expand into further European countries and the US in the coming months.
Under the arrangement, Bod will receive a royalty on net product sales as well as a cost-plus-margin for the supply of its CBD extract and formulas. Revenue from the first Netherlands sales is expected to fall in the current quarter as products are now available.
Bod CEO Jo Patterson said: “Together with H&H, we have now launched Swisse products into three major markets in a very short space of time and the company is confident that our high-quality CBD products will be well received by consumers to address a range of mainstream need states.”
“Bod will continue to work with H&H and Swisse on expanding the range and we expect the number of countries where we sell product to expand in the coming months. We are also working on product development initiatives for our proposed US market entry.”
