Are you a nerd or a rebel? Either way, you need to be talking about adult use

There are five different types of cannabis companies in Australia, and they should all be involved in the conversation about adult use if they are to thrive, delegates at the United in Compassion Symposium have been told.

Consultant Cassandra Hunt and Penington Institute global partnerships and engagement advisor Rhys Cohen identified five personas – nerds, rebels, prefects, socialites and dreamers – in an industry reaching adolescence in developmental terms.