Achieving diversity isn’t easy, but we have to make it a priority if we want to attract the best talent

Cannabiz co-founder Martin Lane reflects on the challenge of ensuring equal representation on industry panels in a sector dominated by people like him.

It’s a really tough job organising events. I used to run a publishing company where 60% of the revenue came from conferences and our event manager compared each one to tooth extraction – you feel great afterwards, but the pain beforehand can be unbearable.