Cassandra is passionate about helping people discover the therapeutic potential of cannabis and is committed to shaping a future for the industry that enriches the lives of patients. She is an advisor with Medical Cannabis Australia (MCA) and an adjunct fellow at the NICM Health Research Institute, using her expertise in thinking differently to create positive social and commercial impact in the sector.

Cassandra is well respected in the industry and regularly provides commentary on medical cannabis to mainstream media such as ABC News Radio, SBS, TripleJ, and AusBiz.

Prior to joining the medical cannabis industry, Cassandra built a career working for consultancies such as ?What If! Innovation and Accenture, using human-centred design methodologies to develop visionary strategies, create new sources of value, and invent new businesses, products, services and experiences.